The COVID-19 global pandemic has caused unprecedented socio-economic impacts and, at the same time, raised awareness of the role social and environmental sustainability needs to play in our everyday life and economic activities. Despite the significant negative impacts of the pandemic on tourism in South Africa, the crisis provides an opportunity to transform value chains towards responsible consumption and production needed for a sustainable and inclusive recovery of the sector. Rural tourism is ideally placed to respond to this. With our unique, diverse and unspoilt rural areas there are a wealth of opportunities for small, medium and micro enterprises to grow and develop sustainable tourism products in rural contexts. However, in doing so, tourism growth in rural areas needs to be decoupled from the depletion of natural resources and contribute towards livelihoods and wellbeing of communities through the growth of local economies. Within the rural tourism sector, local economic development and environmental protection should not be seen as opposing forces—they should be pursued together as aspirations that can and should be mutually reinforcing. The purpose of this study was to systematically gain an understanding of the rural tourism value chain to identify transformation opportunities for a sustainable, resource efficient and inclusive growth path post COVID-19. The study involved mapping the rural tourism value chain by identifying all the economic activities and the associated tourism enterprise service providers that lead to value creation. Further to this, the interconnected value creation relationships between the varies rural tourism activities were identified followed by the interconnected relationships that lead to socio-economic value and environmental concerns. This whole value chain analysis provided an understanding of how value is pervasive throughout the rural tourism value chain specifically the implications of this value on rural communities and the environment. Lifecycle inventories that investigated the components of each value creating rural tourism activity, enabled the identification of all the social and environmental aspects of the services provided by the rural tourism service providers. Secondary data was then used to identify hotspots (priority areas) in the value chain specifically in terms of resource use, emissions and effluents, and solid waste. The hotspots on the rural tourism value chain include: greenhouse gas (GHG) emission from vehicles travelling to and around rural areas; use of energy in rural tourism products; sourcing of food and beverage; food waste; lack of capacity in waste infrastructure to deal with solid and hazardous waste; water use; and unsustainable harvesting of natural resources. Strategic interventions that support the sustainable transition of these hotspots were determined. These interventions include aspects promoting efficient use of natural resources, SMME development and inclusivity. The strategic interventions which include short, medium and long-term priorities will need to be developed into a transition framework for action. Show less

The COVID-19 global pandemic has caused unprecedented socio-economic impacts and, at the same time, raised awareness of the role social and environmental sustainability needs to play in our everyday life and economic activities. Despite the significant negative impacts of the pandemic on tourism in South Africa, the crisis Show more

The coronavirus pandemic has had a devastating impact on the global tourism industry. Evidence indicates that the recovery will need to be both different and innovative, especially from a product (supply) point of view given the renewed attempts to increase tourists (demand) to destinations. This research report argues that the pandemic has inevitably become the catalyst to compel the tourism domain to reconsider, redefine, reimagine, reignite and reinvigorate the sector in ways that have not been conceived of before. In essence, this amounts to what we term the “remodelling” – in other words radically and fundamentally changing and altering – tourism. From a practical point of view, there is a general consensus globally that the “restarting” of tourism within this prevailing environment needs to turn to the local domestic tourism domain as the starting point. In order to elevate domestic tourism it is argued that the focus needs to be on the product (supply). The key concern of this research report is therefore to devise a manner in which the product within the context of the domestic tourism market in South Africa can be remodelled within a COVID-19 environment. This study focuses on a novel approach to the actual product within the local domestic domain. This remodelling honed in on encouraging and stimulating the development of a tourism product that takes into account other dimensions and aspects that were not conventionally regarded as part of the tourism offering. By focussing on the product, this research argues that you can remodel the supply in order to have a knock-on effect in terms of demand at a local or domestic level in order to resuscitate tourism. It is within this South African domestic tourism ambit that Show less

The coronavirus pandemic has had a devastating impact on the global tourism industry. Evidence indicates that the recovery will need to be both different and innovative, especially from a product (supply) point of view given the renewed attempts to increase tourists (demand) to destinations. This research report argues that Show more

The study focused on enabling small, medium and micro enterprises (SMMEs) survival and growth during and post the Coronavirus Disease 2019 (COVID-19) pandemic that has had devastating impacts on SMMEs that have high levels of vulnerabilities associated with the lack of resources and capacity to respond to disruptions. SMMEs are deemed to be critical to driving entrepreneurship and innovation, economic development and job creation. Supporting tourism SMMEs to respond to the COVID-19 pandemic is not only important for socio-economic development, but is central to ensuring that the tourism sector is on pathways to recovery, sustainability and future resiliency. The theoretical/ conceptual framework (specifically stakeholder, post-structuralist and diffusion theories linked to technology acceptance models) that informs the research reflects the multi-disciplinary and inter-sectorial orientation. A desktop study informed the research that focused on key thematic areas: contextualising the importance of tourism and tourism SMMEs specifically, tourism SMMEs and the COVID-19 pandemic context and trends, the role of tourism SMMEs generally and in South Africa specifically, COVID-19 impacts on SMMEs, and government and tourism SMME responses to the COVID-19 pandemic. A mixed methods approach was adopted using both quantitative (404 SMME surveys) and qualitative (12 key informant interviews) methods. The main findings indicate that tourism SMME differ considerably in relation to the location operating from, turnover, the status of the business in terms of formality, number of employees, number of years in operation and activities involved in. Most SMMEs experienced severe turnover and staff losses associated with the pandemic (and in the case of Gauteng and KwaZulu-Natal compounded by the social unrest as well). Restrictions on travel, social interactions and consumption (including alcohol bans) were key reasons that impacts on demand and thereby the revenues of SMMEs. The most vulnerable businesses in relation to COVID-19 pandemic impacts were micro enterprises since they have limited resources and opportunities to access support. The results suggest that tourism SMMEs are on a recovery pathway. However, some SMMEs will not recover while others are likely to take a longer time to be fully operational. Different and multiple types of SMMEs were adopting a range of tools and measures to cope with the COVID-19 pandemic that included employee changes, business/ organisational adjustments and financial changes. Accessing government and other external support was limited. Small and medium businesses located in urban areas were more likely to be aware of and access external support. This study proposes a tourism SMME recovery framework that uses Drivers, Pressures, State, Impacts and Reponses (DSPIR) model, an awareness campaign and training framework, and the Political, Economic, Socio-cultural, Technological, Ecological and Legal (PESTEL) model. A key recommendation is improvements in the conceptualisation, administration and implementation of financial support provided. Recommendations for implementation are also suggested and include coordination, activity management, knowledge management, resource management, and monitoring and evaluation. Show less

The study focused on enabling small, medium and micro enterprises (SMMEs) survival and growth during and post the Coronavirus Disease 2019 (COVID-19) pandemic that has had devastating impacts on SMMEs that have high levels of vulnerabilities associated with the lack of resources and capacity to respond to disruptions. SMMEs Show more

Tourism is widely considered to be a viable vector for sustainable socio-economic development on the African continent due to the integrative nature of its value chain (forward and backward linkages with suppliers and service providers), as well as economic multiplier effect (tourism receipts, export products, employment creation, local economic development) (Matiza & Slabbert, 2019). However, in light of the COVID-19 pandemic-induced moratorium on domestic and international travel, tourism demand decreased significantly. The tourism industry received no income or visitors for several months, negatively influencing the value chain and labour market. It is true that a number of strategies were implemented to curb the effect of restrictions on the travel and tourism industry, such as pivoting from international to domestic tourism, allowing limited travel, providing support to the industry, etc. However, these strategies cannot guarantee a quick and complete recovery of the tourism industry. Added to this, the continuous uncertainty about the management of such a pandemic demands a future view of how to ensure that the South African tourism industry does not face the same challenges and is more prepared to ensure the sustainability and resilience of this industry. Based on a mixed-method approach, both the supply (qualitative research) and demand (quantitative research) sides of the industry were reviewed in the development of a resilience model for the tourism industry where specific actions and reactions of government, industry role players, and tourists guide the resuscitation of the industry. A two-phased model resulting from the research will yield immediate results that will direct the decisions taken by the government and the industry. Show less

Tourism is widely considered to be a viable vector for sustainable socio-economic development on the African continent due to the integrative nature of its value chain (forward and backward linkages with suppliers and service providers), as well as economic multiplier effect (tourism receipts, export products, employment Show more

The study aimed to re-examine perspectives on the recovery of South Africa’s domestic tourism in a COVID-19 environment; stipulating the aim and objectives. There is consensus about the role of domestic tourism in the tourism sector’s recovery post the devastating impacts of the COVID-19 pandemic. A multi-conceptual theoretical framework (sustainable tourism development approach and ecosystem-based operational model) permits an examination of complex systems and phenomena (such as tourism) that have multidimensional as well as demand and supply-side aspects and impacts that are influenced by environmental, political, economic, and social factors. A desktop study informed the research that focused on key thematic areas: domestic tourism and the COVID-19 pandemic context and trends, domestic tourism responses to the pandemic, challenges for reigniting domestic tourism, innovative responses that are emerging and recommendations that are evident. In terms of the methodological approach adopted, national online surveys as well as face-to-face surveys in purposively selected cities/ towns (Cape Town, Durban, Johannesburg, Kimberly and St Lucia) were conducted with tourism service providers (406 completed) and the general public (1 034) completed, examining supply-side and demandside/ travel behaviour patterns and perspectives, respectively. The results indicate South Africa has numerous wellestablished tourism destinations, products and resources available to rebuild a viable and strong domestic tourism sector; including internationally recognised coastal and marine, nature conservation sites and cultural tourism products. Additionally, while most South Africans generally have little, if any, disposable income; there is a sufficient proportion of the population who have discretionary income and many South African residents in this study exhibit a desire to participate in tourism activities. Thus, effective targeted marketing and providing incentives/ packages to promote domestic tourism will be critical to unlocking the potential to encourage travel and pent up demand. There are differences in tourism service provider impacts linked to type of tourism activities involved in, number of years operational, number of employees, turnover and provincial location. In relation to travel preferences, key influential factors are population group, age, income level, employment status, educational level, household size and the location of place of residence. The SWOT analysis details the strengths and opportunities as well as the weaknesses and threats that need attention. The results indicate that tourism service providers involved in customer-dependent activities located in Gauteng and KwaZulu-Natal with lower turnovers, a smaller number of employees and operational for fewer years are more vulnerable to pandemic impacts and are likely to take longer to fully recover. Government and the private sector need to work together to develop affordable and quality domestic tourism products/ packages and services for local consumption while transitioning the tourism sector to be sustainable and resilient to deal with future disruptions. A framework for embracing an ecosystem operating model is proposed highlighting four key steps: re-evaluate, reconfigure, respond and stimulate domestic tourism demand. The importance of timely research with appropriate monitoring and evaluation is also underscored. Show less

The study aimed to re-examine perspectives on the recovery of South Africa’s domestic tourism in a COVID-19 environment; stipulating the aim and objectives. There is consensus about the role of domestic tourism in the tourism sector’s recovery post the devastating impacts of the COVID-19 pandemic. A multi-conceptual Show more

The COVID-19 pandemic is catalysing changes in consumer demands as well as necessitating a paradigm shift for research on tourist behaviour and decision making. The aim of the study is to examine how niche tourism may be leveraged as part of the tourism sector’s recovery plan to rejuvenate supply and ignite demand post COVID-19. One specific niche, namely rural tourism, is investigated in detail. The COVID-19 crisis forces a renewed attention on both the potential opportunities and challenges of different spaces for rural tourism development in South Africa and of the need for evidenced-based research to inform future policy developments. This was undertaken in three case studies of rural tourism in Limpopo Greater Giyani Local Municipality; in Mpumalanga Thaba Chweu Local Municipality and in Eastern Cape Raymond Mhlaba Local Municipality. Four key findings are observed. First, geographical variations exist in relation to the character and challenges facing rural tourism. This underscores the need to conceptualize and plan for rural tourism spaces in terms of (at least) three categories of fringe, in-between and remote/exotic. Second, is the poor and unsupportive institutional environment for rural tourism development in all case study municipalities. The research points to an environment for rural tourism which is dominated by considerable mismanagement and local government shortcomings as underlined by the fact that all three case studies are run by local governments classified by the Department of Cooperative Governance as “distressed and dysfunctional”. Three, the devastating impacts of COVID-19 for the tourism economies of all three local municipalities are apparent with a dramatic reduction within one year in the contribution of tourism to local GDP because of COVID-19 impacts. Four, the findings underscore the imperative for stimulating a recovery in tourism into these areas for promoting local economic development. Additionally, they point to evolving a policy framework for rural tourism revival which is not a one-size-fits-all policy but anchored on the nuances and challenges of (often) markedly different rural tourism spaces. The report presents findings based on 70 interviews. Beyond COVID-19 issues the major challenges facing the growth of rural tourism surround the chronic shortcomings of local government. Tourism business activities are constrained by the infrastructural deficiencies which are experienced by these businesses. The failure of local government to address the improvement and basic maintenance of roads, local water supplies or provide street lighting and signage are fundamental issues of concern for stimulating rural tourism in these areas. Local tourism businesses highlighted a number of interventions and support needs from government, such as financial support, improved marketing and enhancing local Tourism Information Centres. Arguably, such potentially useful support measures can only be impactful if undertaken in parallel with or following addressing the infrastructural shortcomings which are as a result of the inadequate performance of local government. In final analysis the report offers several key conclusions and recommendations relating to rural tourism. Show less

The COVID-19 pandemic is catalysing changes in consumer demands as well as necessitating a paradigm shift for research on tourist behaviour and decision making. The aim of the study is to examine how niche tourism may be leveraged as part of the tourism sector’s recovery plan to rejuvenate supply and ignite demand post Show more

In common with the rest of the world, the tourism sector of South Africa experienced the radical impacts of COVID-19. The magnitude of the pandemic will reshape existing patterns of tourism demand and supply which need to be understood and researched for designing appropriate policy interventions. Little knowledge exists to understand how COVID-19 has affected the supply and demand of tourism products in South Africa. It is against the background of the rolling COVID-19 pandemic, its devastating impacts for tourism and of initiatives for re-igniting demand focused on domestic tourism that this research was undertaken. The aim of the study is to assess the impact of COVID-19 on the demand and supply of tourism products, with a view to propose interventions to meet the needs of tourists, particularly domestic tourists, post COVID-19 through an approach of undertaking case studies of local destinations offering a different mix of tourism products. The research involved a demand-side and supply-side analysis. The demand-side involved a desktop review of existing international literature relating to COVID-19 and consumer travel intentions. Material from 23 countries was accessed to reveal several themes about risk perceptions and consumer travel intentions as well as of changing demand preferences in the context of the continuing COVID-19 crisis. The supply-side of the research was done through the approach/lens of undertaking case studies of local destinations each of which offers a differing mix of tourism products and thus of challenges/opportunities. Three locality case studies were undertaken of tourism product clusters focused on Bela-Bela, Limpopo, Bushbuckridge, Mpumalanga and Overstrand, Western Cape. Across these areas, 60 interviews were undertaken with key private sector tourism product owners. The interview schedule was designed to determine the issues of COVID-19 impacts including responses of enterprises, their challenges and potential support requirements/interventions to address any opportunities in relation to domestic tourism. From the demand-side and supply-side analysis, the results from this investigation point to a total of 13 policy recommendations for the Department of Tourism in addressing the impact of COVID on changing tourism demand and supply. Overall, the analysis and research findings provide the foundations of an evidence base to inform the Department of Tourism of policy opportunities in order to shape the tourism sector’s supply and demand for meeting the needs and changing demands of (especially) South African domestic tourists in the COVID-19 environment. Show less

In common with the rest of the world, the tourism sector of South Africa experienced the radical impacts of COVID-19. The magnitude of the pandemic will reshape existing patterns of tourism demand and supply which need to be understood and researched for designing appropriate policy interventions. Little knowledge exists to Show more

The overall aim of the study was to explore the impact of COVID-19 on the Tourism-Transport Interface in South Africa with a view to proposing a scenario where this relationship might create opportunities for tourism to prosper post COVID-19. The research followed a three-step process beginning with a systematic description, based on literature and secondary data, of the overall tourism/transport interface and the modes of transport, with particular reference to air and road transport. Thereafter, interviews with senior stakeholders in the airline, bus/coach and car rental industries were conducted, with these outcomes supplemented by available statistics, providing some insight into the impact of COVID-19 on the relevant sectors. The third step in the research method was to conduct scenario planning workshops with leaders in the aviation (completed), car rental (completed) and coach/bus travel (pending) sectors. The research underscores the integral nature of transport to tourism as the enabler of accessibility to, and connectivity within, South Africa as a tourist destination. The transport/ tourism interface is shown to be a highly interdependent system influenced strongly by demand, policies, infrastructure and inter-modality. While history has had a strong influence on modal choice for tourism purposes in South Africa, current pre-COVID challenges in the transport sector such as consumer behavior, transport policies and regulations, infrastructure and resource limitations are affecting international, regional and domestic tourism. One of the biggest challenges in reporting on the impact of transport for tourism and vice versa is the lack of focused data which can reflect the true nature of the interdependence of tourism and transport. Taken from various primary and secondary sources and from an international, regional and domestic perspective, this study found that most transport modes used for tourism purposes have been under pressure with little to no growth over the past number of years (pre-COVID). Rail travel as an option for tourists has decreased substantially, both regionally and domestically, there has been no real growth in coach/bus travel and declining growth in the car rental market. Private motor vehicles remain the most used for domestic tourism, particularly for purposes of VFR but the shortcomings in focused research data remains problematic in drawing accurate conclusions on this market. Show less

The overall aim of the study was to explore the impact of COVID-19 on the Tourism-Transport Interface in South Africa with a view to proposing a scenario where this relationship might create opportunities for tourism to prosper post COVID-19. The research followed a three-step process beginning with a systematic description, Show more

A major policy challenge in South Africa is for achieving greater ‘inclusion’ in the tourism industry and especially the provision of opportunities for formerly disadvantaged communities to benefit from sector growth. The National Tourism Sector Strategy calls for a broadening of the economic beneficiaries of tourism development and in particular calls for programmes to attract more black entrepreneurs into the tourism sector and to own and operate tourism SMMEs. One aspect of transformation and for expanding inclusivity in South Africa’s tourism economy is through the promotion of SMME development and especially of new entrepreneurship opportunities for Black-owned SMMEs. This can include both direct involvement of black entrepreneurs in tourism or of encouraging preferential usage of Black owned suppliers and the inclusion of SMMEs within supply chains. Overall the challenge of inclusive tourism requires that greater benefits flow to local (black) communities as well as other groups (especially women and the disabled) that formerly remained largely outside of the mainstream of the country’s tourism economy. This said, a 2018 report issued in 2018 by the Department of Tourism concerning the state of transformation in the South African tourism sector suggested that the pace of change is ‘slow’ and ‘concerning’. Since 2000 national government has introduced or supported a range of initiatives to deepen specifically SMME development in tourism sector, to support wider objectives of transformation and of inclusive growth in tourism. These interventions have been geared to address the particular challenges and needs of SMMEs in the tourism sector. Of particular note has been the activities of the Tourism Enterprise Partnership (formerly the Tourism Enterprise Programme) which provided SMMEs with skills development, market access and business support advice. More recent interventions have included the Tourism Support Programme (TSP), a DTI financing initiative which was a sub-programme of the Enterprise Investment Programme launched in 2008. In addition, the Department of Tourism launched its own dedicated SMME support programmes as part of the greater objective of the revised NTSS for 2016-2026 with the goal of ensuring the sustainable development and growth of tourism enterprises that facilitates inclusive participation, job creation as well as strengthening the competitiveness of tourism destinations. The programme accords acknowledgement that “effective enterprise support” would allow for the development of “black tourism related businesses”. Under the Department’s Tourism Enterprise Development Programme there are several focal areas including market access, supplier development, mentorship and coaching, training and development, an information portal, and incubation. Other innovative programme interventions include assistance for the establishment or operations of tourism business incubators The impact of this raft of recent policy initiatives on SMME development in tourism remains to be evaluated. However, it is observed that the majority of these existing initiatives are supply-side interventions aimed to enhance support for tourism SMMEs. Recently, the Department of Tourism has been concerned to complement these supply-side support interventions with a suite of demand-side initiatives. One significant facet of fresh policy thinking towards demand-side interventions is to leverage the potential of state-owned assets for tourism development and in particular for SMME upgrading. A first step towards achieving this objective has been the undertaking of a national audit of such state assets. The Department of Tourism engaged with stakeholders and compiled a partial list of state-owned assets in terms of state-owned land, lodges and attractions. These assets include those of national and provincial government as well as an array of municipal assets. Arguably, the most significant of these assets include those of SANParks, North West Parks and Cape Nature. In addition, one must not overlook the large number of often smaller municipal assets which can include local nature reserves, accommodation complexes, campsites, caravan parks and even a number of lighthouses. The maximisation of these municipal assets can be potentially critical vehicles for assisting tourism-led Local Economic Development particularly in many small towns. The question of leveraging state assets for tourism development was identified by the Department of Tourism as a focus for research in the National Tourism Research Agenda. The University of Johannesburg undertook a 2-year research project to examine the potential for leveraging the state assets for a demand-driven approach for inclusive tourism. The project examined the potential for leveraging the state assets – national and sub-national tiers – for a demand-driven approach for enhanced support and promotion of tourism SMMEs which are owned or operated by black South Africans. This policy focus is in alignment with government objectives for transformation and social inclusion in the tourism sector. The research project involved conducting a number of investigations about the challenge of maximizing state assets in relation to different forms of state assets and by different levels of government. In year one of this project, studies were undertaken of the leveraging of state assets in terms of the Pilanesberg nature reserve in North West province and at the municipal level the leveraging of assets for potential tourism development in the Overstrand Local Municipality, Western Cape. In year 2, parallel investigations were undertaken to those completed in phase one. Another example of a large state-owned asset linked to nature-based tourism, namely Addo Elephant National Park, located in the Eastern Cape Province, was interrogated in terms of questions of leveraging for Black SMME development. In addition, a second locality study was undertaken (also based in the Eastern Cape Province) and focused on King Sabata Dalindyebo Municipality. Finally, also as part of phase two, a thematic study was undertaken on the chequered development and potential of municipal resorts, caravan parks and camping. This particular study encompasses a national focus with select case studies. The major conclusion that comes out of the study – and which runs through all the empirical investigations is the under-performance of state assets in relation to inclusive tourism development. Overall, the study argues that there is a fundamental need for improved asset management for tourism and for the development of an asset management framework specifically for tourism assets in South Africa. Show less

A major policy challenge in South Africa is for achieving greater ‘inclusion’ in the tourism industry and especially the provision of opportunities for formerly disadvantaged communities to benefit from sector growth. The National Tourism Sector Strategy calls for a broadening of the economic beneficiaries of tourism Show more

A major policy challenge in South Africa is for achieving greater ‘inclusion’ in the tourism industry and especially the provision of opportunities for formerly disadvantaged communities to benefit from sector growth. The National Tourism Sector Strategy calls for a broadening of the economic beneficiaries of tourism development and in particular calls for programmes to attract more black entrepreneurs into the tourism sector and to own and operate tourism SMMEs. One aspect of transformation and for expanding inclusivity in South Africa’s tourism economy is through the promotion of SMME development and especially of new entrepreneurship opportunities for Black-owned SMMEs. This can include both direct involvement of black entrepreneurs in tourism or of encouraging preferential usage of Black owned suppliers and the inclusion of SMMEs within supply chains. Overall the challenge of inclusive tourism requires that greater benefits flow to local (black) communities as well as other groups (especially women and the disabled) that formerly remained largely outside of the mainstream of the country’s tourism economy. This said, a 2018 report issued in 2018 by the Department of Tourism concerning the state of transformation in the South African tourism sector suggested that the pace of change is ‘slow’ and ‘concerning’. Since 2000 national government has introduced or supported a range of initiatives to deepen specifically SMME development in tourism sector, to support wider objectives of transformation and of inclusive growth in tourism. These interventions have been geared to address the particular challenges and needs of SMMEs in the tourism sector. Of particular note has been the activities of the Tourism Enterprise Partnership (formerly the Tourism Enterprise Programme) which provided SMMEs with skills development, market access and business support advice. More recent interventions have included the Tourism Support Programme (TSP), a DTI financing initiative which was a sub-programme of the Enterprise Investment Programme launched in 2008. In addition, the Department of Tourism launched its own dedicated SMME support programmes as part of the greater objective of the revised NTSS for 2016-2026 with the goal of ensuring the sustainable development and growth of tourism enterprises that facilitates inclusive participation, job creation as well as strengthening the competitiveness of tourism destinations. The programme accords acknowledgement that “effective enterprise support” would allow for the development of “black tourism related businesses”. Show less

A major policy challenge in South Africa is for achieving greater ‘inclusion’ in the tourism industry and especially the provision of opportunities for formerly disadvantaged communities to benefit from sector growth. The National Tourism Sector Strategy calls for a broadening of the economic beneficiaries of tourism Show more