The report highlights literature and other extant credible sources to identify and profile rural tourism products (RTPs) in South Africa in the context of sustainability to support the National Department of Tourism’s (NDT) 2012 strategy, outcome seven, on sustainable rural communities, with a strong emphasis on supporting rural tourism. Building from the assumption that sustainable RTPs lead to sustainable rural communities, an RTP sustainability framework is therefore at the core of the report. The report is not prescriptive in terms of the sustainable indicators that should be adopted, but rather, given the complexity and diversity of issues surrounding rural tourism, it provides a framework that acts as a base for RTPs to assess their sustainability. The report first provides a conceptual overview of rural tourism and its products, activities and/or services and the methodological framework used to arrive at key findings. Rural tourism may not necessarily be confined in a non-urban milieu. A ‘country experience’ which encompasses a wide range of attractions and activities that take place in a cultural, agricultural or natural resource setting, may take place in an urban area, or in its outskirts thereof. This finding demonstrates the possibility of rural tourism transcending the rural-urban divide. However, for the purposes of this study, the rural-urban locational divide is important because the NDT’s strategy specifically aims to develop rural communities – defined as non-urban, former homeland and/or sparsely populated areas – via tourism. It is not appropriate to be prescriptive regarding the specific indicators that should be adopted because RTPs are highly heterogeneous and the context they operate in differs. However, the report provides the key principles, criteria and indicators to consider if an RTP’s sustainability is to be assessed by the owners, to an extent that is institutionally feasible. In developing the framework, the indicators were aligned with policy documents of South Africa to improve the relevance and adequacy of the indicators. A few RTP cases were selected and empirically applied to test the developed sustainability framework. While the framework can typically be applied, the challenges underlying the development of a coherent, harmonised and comparable set of RTP indicators in all categorisations is acknowledged. Show less

The report highlights literature and other extant credible sources to identify and profile rural tourism products (RTPs) in South Africa in the context of sustainability to support the National Department of Tourism’s (NDT) 2012 strategy, outcome seven, on sustainable rural communities, with a strong emphasis on supporting Show more

Tourist guides are at the epi-centre of the tourism industry, they are integral and indispensable, but are dependent on a multi-layered number of entities that have both direct and indirect impacts on their role and place. Given the vastness and multivariate nature of the tourist guiding sector this research needed to prioritise and thus focused on the legislative and regulatory dimension, the training and accreditation authorities as well as issues of associations and professionalisation. The South African tourist guiding sector boasts an advanced regulated tourism sub-sector which pre-dates and surpasses many in the global North and South. The government is aware of the potential of tourism and it ranks it as a priority sector within the economy. However, the current legislation, training, professionalisation and the position of Department of Tourism is hampered by other extraneous regulations, structures and processes which at some levels amount to “over” regulation and “under” performance. This research appraises these aspects making recommendations as to how the Department needs to be repositioned at the helm of the tourism industry while training and accreditation as well as the professionalisation and associations, related to the tourist guide, need to be streamlined and again centred within its jurisdiction. Show less

Tourist guides are at the epi-centre of the tourism industry, they are integral and indispensable, but are dependent on a multi-layered number of entities that have both direct and indirect impacts on their role and place. Given the vastness and multivariate nature of the tourist guiding sector this research needed to Show more

Broad-Based Black Economic Empowerment (B-BBEE) policy in South Africa aims to accelerate the inclusion of black people into the economy through company ownership, human resources, and enterprise and community development. Statistics South Africa (Stats SA, 2012) indicate that 91 per cent of South Africa’s 52 million people is comprised of black people. Persons of black African origin comprise 79 per cent of the population, 9 per cent are Coloured, and 2.5 per cent are of Asian origin. Yet economic wealth is held by a white population representing 9 per cent of the population. Therefore, government insists that the pace of transformation, and implementation of B-BBEE policy in the private sector, including the tourism sector, is slow and needs addressing. The tourism sector, one of the largest and fastest growing industries in the world, was identified as a priority sector for economic development and implementation of B-BBEE policy in South Africa. In line with global conventions, the Amended Tourism B-BBEE code (2013) groups’ components of the tourism value chain into three main sub-sectors. These sub-sectors are firstly Accommodation, then Hospitality and Related Services; and thirdly, Travel and Related Services. Show less

Broad-Based Black Economic Empowerment (B-BBEE) policy in South Africa aims to accelerate the inclusion of black people into the economy through company ownership, human resources, and enterprise and community development. Statistics South Africa (Stats SA, 2012) indicate that 91 per cent of South Africa’s 52 million people Show more

The main aim of the study was to identify interventions and incentives needed to improve the number of enterprises, including state-owned tourism attractions that embrace responsible tourism management practices (RTMP’s) with the view to improve adherence to the National Standard for Responsible Tourism (SANS 1162). The study was conducted in five provinces (Gauteng, Kwazulu-Natal, Limpopo, Mpumalanga & Western Cape) targeting Product owners, Stakeholders, Tourists and Certification Bodies. A multi-method research approach was followed, in which qualitative and quantitative research methods were combined in order to provide a more completed set of findings. The quantitative data was analysed using the SAS® 9.4 whilst qualitative data was analysed through content analysis method. Two case studies involving an establishment that has implemented RTM practices without any support as well an establishment that has implemented RTM practices with support were developed from the study. The study identified some of the key barriers such as financial constraints faced by the sector when implementing RTMP’s, together with interventions and incentives necessary for the development of a sustainable tourism sector in South Africa. The study has recommended that all three spheres of government involved in tourism i.e. the National Department of Tourism (NDT), SAT, Provincial government and Municipalities should have responsibility to drive the adoption of responsible operating practices in the tourism sector. Show less

The main aim of the study was to identify interventions and incentives needed to improve the number of enterprises, including state-owned tourism attractions that embrace responsible tourism management practices (RTMP’s) with the view to improve adherence to the National Standard for Responsible Tourism (SANS 1162). The study Show more

. The oceans economy offers significant development opportunities for sectors such as sustainable fisheries and aquaculture, renewable marine energy, marine bio-prospecting, maritime transport and marine and coastal tourism as indicated by United Nations Conference on Trade and Development UNCTAD. Marine and coastal tourism has great potential to unlock sustainable socio-economic development, generate multifarious benefits for local communities and the nation, and simultaneously contribute to protecting and conserving biodiversity of marine and coastal environments in South Africa and developing countries more generally. The theoretical framework for this study is based on the New Public Governance theory, which is premised on the acknowledgement that apart from the government, various public and private institutions can be centres of power on different levels, as long as their authority of power is recognized by the public. To explore such multiple centres of power, Stakeholder theory is used. Lastly, the study is theoretically and conceptually informed by the use of Common property resource theory. The information derived from the literature and policy review as well as primary data collection will be analysed thematically according to key themes, notably the opportunities and challenges of governance and coordination of coastal and marine tourism; the level of accessibility, transparency and effectiveness in coastal and marine tourism; how marine and coastal tourism could be sustainably governed and coordinated at national, provincial and local levels; level of engagement of key public and private stakeholder bodies whose policies and actions impact on coastal and marine tourism development; implementation of national policies and governance processes at the local level; and the effectiveness of local governance capacity and community engagement structures. The methodology for this research firstly involves conducting a desk-top study to examine relevant literature as well as to identify international best practices and national and sector specific (cruise tourism, beach tourism and events, adventure tourism, accommodation and facilities, etc.) trends in the South African context. This is followed by a critical policy review and primary data collection based on a case study approach. Personal and telephonic semi-structured interviews will be undertaken with purposively sampled key informants, who hold positions in the community, government and tourism business. In addition, a structured questionnaire survey will be used to gain responses from randomly sampled tourism businesses (focusing on direct users of marine and coastal tourism). The research was screened by the UKZN Research Ethics Committee in terms of the university research ethics code. All relevant ethical measures were put in place for the purpose of the research and protecting the participants. The findings of the study identify certain key blockages and challenges in the current policy implementation processes and governance structures. They include issues of coordination, communication, and consultation. Although there is tourism legislation that reflects local roles and responsibilities of stakeholders, the current legislation needs to be enhanced to ensure that certain regulations do not hold back costal and marine tourism development. Show less

. The oceans economy offers significant development opportunities for sectors such as sustainable fisheries and aquaculture, renewable marine energy, marine bio-prospecting, maritime transport and marine and coastal tourism as indicated by United Nations Conference on Trade and Development UNCTAD. Marine and coastal tourism Show more

iSimangaliso Wetland Park is a unique site with international significance as a Heritage site. It contains pristine beauty and offers visitors a variety of experiences. The diversity of landscapes makes it appealing to different visitor types, from adventure seekers to family holiday goers and nature lovers. It has the potential to be a world class experience. Elements from the site observation were not conducive to the image of iSimangaliso as a tourist attraction. With some areas branding is visible, but in others not, to the extent that tourists do not always know that they are in a unique Heritage site. Confusion is created when moving through the different entry gates for iSimangaliso versus KZN Wildlife, with fees differing, separate permits having to be obtained. The quality of infrastructure and service delivery also differs across the different sections of the Park; being old and rundown in some areas, while modern and new in others. There is a clear difference between properties managed by iSimangaliso versus KZN Wildlife. This can impede on visitors’ image and perceptions about the Park as a holistic, well run attraction. Show less

iSimangaliso Wetland Park is a unique site with international significance as a Heritage site. It contains pristine beauty and offers visitors a variety of experiences. The diversity of landscapes makes it appealing to different visitor types, from adventure seekers to family holiday goers and nature lovers. It has the Show more

The concept ‘cultural industries’ refers to a wide variety of cultural activities that are often commercialised. In recent years, an increasing number of exceedingly beneficial linkages have been developing between the cultural industries and the tourism industry. Film tourism is one of the most successful examples of these linkages, and in the context of this study, the film industry as a significant sector within the creative industries will be focused on. Film tourism has in the past few decades become a burgeoning sector in the tourism industry. In fact, it is estimated that the film industry contributes £6 billion a year to the United Kingdom’s (UK) economy when one factors in spin-off benefits such as tourism. Show less

The concept ‘cultural industries’ refers to a wide variety of cultural activities that are often commercialised. In recent years, an increasing number of exceedingly beneficial linkages have been developing between the cultural industries and the tourism industry. Film tourism is one of the most successful examples of these Show more

The core message of Walter Sisulu National Botanical Gardens (WSNBG) is the enjoyment of nature “where luscious nature welcomes visitors and the rushing water of the Witpoortjie Waterfall, gushing from a height of 70 metres, soothes and revitalises careworn city-dwellers.” Overall the site is beautiful and had a number of positive observations such as the interesting and unique layout of different garden sections, the Garden invites visitors to explore, very friendly and helpful staff, ample space for visitor numbers and ease of movement through a pristine environment. Some of the negative observations related to limited ablution facilities, problematic access to visitors that make use of public transport (taxi and bus routes about 3km from entrance) and limited branded signage enroute to the site. Show less

The core message of Walter Sisulu National Botanical Gardens (WSNBG) is the enjoyment of nature “where luscious nature welcomes visitors and the rushing water of the Witpoortjie Waterfall, gushing from a height of 70 metres, soothes and revitalises careworn city-dwellers.” Overall the site is beautiful and had a number of Show more

Mapungubwe serves both as National Park and World Heritage Site (inscribed in ethnic3) due to its extraordinary contribution to the country and the world’s historical and natural heritage. Activities include bird watching, game viewing (the big five), tree top walks overlooking the Limpopo River, guided heritage walks to Mapungubwe (Jackal) Hill, rock art walks, night drives, and the Vhembe Wilderness trails. From a positive perspective, amongst others, it was observed that staff members are mostly helpful and professional with some exceptions, walkways are universally accessible, picnic areas have sufficient facilities and there is adequate signage. Show less

Mapungubwe serves both as National Park and World Heritage Site (inscribed in ethnic3) due to its extraordinary contribution to the country and the world’s historical and natural heritage. Activities include bird watching, game viewing (the big five), tree top walks overlooking the Limpopo River, guided heritage walks to Show more

Event tourism provides an opportunity to shape the economic future of the municipality, especially its tourism sector and with that to magnify the multiplier effect of the tourism economy, and the greater spirit of the people of the municipality itself. The events provide a unifying reason for investment into tourism infrastructure, a commitment to delivery and clarity regarding the value beyond the event. From the perspective of the tourism economy, with events come the potential for dramatic increases in a number of critical destination growth and development metrics. For this reason, events are actively sought after by both national, provincial and local governments. The long-term benefits should outweigh the short-term costs. Through events, critical initiatives can be addressed, core attitudes shifted and key strategic priorities fulfilled. Despite the acknowledged economic impact of events, there is limited research which focuses on how event tourism can be used to promote LED in communities. This study therefore focuses on how event tourism can be used to promote local economic development in South Africa. Show less

Event tourism provides an opportunity to shape the economic future of the municipality, especially its tourism sector and with that to magnify the multiplier effect of the tourism economy, and the greater spirit of the people of the municipality itself. The events provide a unifying reason for investment into tourism Show more