The study aimed to explore and understand the key role of community participation in the development of tourism in Phiphidi village. The specific objectives of the study included assessing the significance of community participation, identifying barriers to participation, examining mechanisms to encourage participation, and evaluating the overall impact of community involvement in sustainable tourism development. The importance of this research lay in its potential contributions to both academic scholarship and practical applications in the field of sustainable tourist development. Through a purposive sampling approach, the study engaged with a diverse group of 15 community members, representing various age groups, genders, and roles within the Phiphidi village. This deliberate selection allowed for a comprehensive exploration of different perspectives, ensuring a more nuanced understanding of the complex cultural dynamics and societal structures within the community. The research methodology involved the use of semi-structured interviews as the primary means of data collection. These interviews offered participants the freedom to elaborate on their experiences, thoughts, and feelings, providing rich insights into the role of the Phiphidi Village community in sustainable tourism development initiatives. The interview guide, with core questions focusing on community engagement, challenges, and strategies, was designed to maintain consistency while allowing flexibility for participants to share their unique perspectives. Upon completion of data collection, the study employed a thematic analysis approach to systematically categorize and analyze emerging themes from interview transcriptions and observational data. This analysis aimed to uncover patterns, similarities, and differences in participant responses, providing valuable insights into the community's experiences with sustainable tourism development. The findings of the study revealed a complex picture of drivers, obstacles, and goals within the Phiphidi community's attitudes towards sustainable tourism. Economic incentives, cultural pride, and concerns about transformative impacts all contributed to the multifaceted nature of the community's perspective. The recommendations drawn from the study emphasized the need for customized programs, open decision-making processes, measures to protect cultural heritage, educational initiatives, and comprehensive development strategies. Show less

The study aimed to explore and understand the key role of community participation in the development of tourism in Phiphidi village. The specific objectives of the study included assessing the significance of community participation, identifying barriers to participation, examining mechanisms to encourage participation, and Show more

Tourist guiding is an important subsector of the tourism sector. In South Africa, tourism forms an important contributor to the economy and accounts for a large portion of employment. Tourist guiding has been seen as a mechanism for upliftment due to the relative ease of entering the sector. Despite this, transformation within the subsector has been relatively slow, particularly for women and the youth. This is concerning as the highest rates of unemployment in South Africa are among the youth. Therefore, the overall aim of this study was to examine the potential opportunities, challenges, and barriers to transformation within the tourist guiding subsector, with an emphasis on previously disadvantaged groups. The study adopted a mixed-method research design, to ensure a holistic and in-depth investigation into the research topic. Given the large population of guides in the country, registered in alignment with the Act (3 of 2014), a quantitative approach using surveys was adopted to gather information from tourist guides. A mix of purposive and snowball sampling was used in disseminating an online survey link to tourist guides. Furthermore, to increase the response rate, data was also collected directly at key tourism attractions in the various provinces. A total of 434 usable surveys were collected. In addition, a qualitative approach was used to gain a deeper understanding of challenges to transformation, as well as, importantly, opportunities for transformation from an administrative and practical perspective. This was carried out in the form of in-depth interviews conducted with the provincial registrars of tourist guiding, as well as representatives of various tourist guiding associations, resulting in a total of 12 interviews. Findings from the surveys indicated that the tourist guiding subsector in South Africa is dominated by Black men between the ages of 35 and 44, highlighting issues of participation among women and the youth as has been previously noted. Most tourist guides operate within the culture-guiding category rather than adventure and nature, while Gauteng was the most represented province in terms of area of operation. These results are supplemented by those from the qualitative aspect of the study, where key findings emphasised the key role that the national and provincial registrars play in the cohesiveness of the subsector; in the achievement of the professionalisation of tourist guiding, given their ability to advance key aspects of transformation, as well as ensure that practical measures can be realised. Furthermore, the findings also point towards significant challenges that are faced by all stakeholders within the subsector, including tourist guides, registrars and associations – all of which act as inhibitors to the achievement of transformation in the subsector. Some of these challenges relate to the qualification of tourist guides, particularly in terms of costs and upkeep, registration and professionalisation of the subsector; administrative burdens; fragmented communication between stakeholders inhibiting transformation of the subsector. Also noted were issues surrounding awareness of the sector and how to become a tourist guide, particularly among the youths. Whilst key stakeholders have faith in the ability of the sector to be transformed and become a platform for career development among previously disadvantaged groups, there are many hurdles that need to be overcome before this can be realised. Additionally, the findings indicate a passion and willingness among all stakeholders to work cohesively to both grow and transform the subsector, thus providing a positive outlook for the future of the tourist guiding. This study adopted a mixed-method research design, to ensure a holistic and in-depth investigation into the research topic. Given the large population of guides in the country, registered in alignment with the Act (3 of 2014), a quantitative approach using surveys was adopted to gather information from tourist guides. A mixture of purposive and snowball sampling was used in disseminating an online survey link to tourist guides. Furthermore, to increase the response rate, data was also collected directly at key tourism attractions in the various provinces. A total of 434 usable surveys were collected. In addition, a qualitative approach was used to gain a deeper understanding of challenges to transformation, as well as, importantly, opportunities for transformation from an administrative and practical perspective. This was carried out in the form of in-depth interviews conducted with the provincial registrars of tourist guiding, as well as representatives of various tourist guiding associations, resulting in a total of 12 interviews. Preliminary findings from the surveys indicated that the tourist guiding subsector in South Africa is dominated by Black men between the ages of 35 and 44, highlighting issues of participation among women and the youth as has been previously noted. Most tourist guides operate within the culture-guiding category rather than adventure and nature while Gauteng was the most represented province in terms of area of operation. These results are supplemented by those from the qualitative aspect of the study, where key findings emphasised the key role that the national and provincial registrars play in the cohesiveness of the subsector; in the achievement of the professionalisation of tourist guiding, , given their ability to advance key aspects of transformation, as well as ensure that practical measures can be realised. Show less

Tourist guiding is an important subsector of the tourism sector. In South Africa, tourism forms an important contributor to the economy and accounts for a large portion of employment. Tourist guiding has been seen as a mechanism for upliftment due to the relative ease of entering the sector. Despite this, transformation within Show more

Youth and student tourism is critical to upgrading the tourism market, as the estimate of the youth travel market has changed over the past decade. The World Tourism Association notes that youth visitors make up one-sixth of worldwide entries, with an average of sixty percent. Therefore, it is crucial to conduct research that examines youth involvement and contribution to tourism growth. It is also important to define the terms “youth” and “domestic tourism” and their importance. This study will investigate the barriers to the participation of second-year tourism students at the University of Venda in domestic tourism. The study is descriptive and used a quantitative method with a random sampling technique to select respondents. The study area is at the University of Venda in Thohoyandou. A questionnaire was used as a data collection tool, and SPSS will be used for data analysis. The results of this study will help tourism students identify barriers to participating in domestic tourism and find solutions. Show less

Youth and student tourism is critical to upgrading the tourism market, as the estimate of the youth travel market has changed over the past decade. The World Tourism Association notes that youth visitors make up one-sixth of worldwide entries, with an average of sixty percent. Therefore, it is crucial to conduct research that Show more

South Africa’s Bed & Breakfast (B&B) sector has grown rapidly since 1994 because of inclusive growth measures that seek to correct the tainted legacy of the apartheid era. The sector is widely occupied by small businesses which recruit local people using entry-level qualifications. However, little attention has been given to the training and development needs of employees working in this sector. The main aim of this study is to investigate the training and development needs of employees in the B & B sector in Thohoyandou. The primary objectives of this research are threefold: firstly, to determine the current levels of knowledge and skills possessed by employees concerning operational practices in B&Bs; secondly, to identify and specify the areas necessitating targeted training and development interventions; and thirdly, to analyse the challenges hindering the successful adoption and application of improved practices by employees. A quantitative research approach which followed a survey research design was utilised to achieve the research objectives. A random sampling technique was used to select 50 participants who took part in this study. The results would be useful for crafting appropriate training programs for employees as well as equipping employers with competitive enabling tools of employee management for the betterment of their businesses. On a broader scale, the results of this study would assist policymakers to effectively develop training and development policies targeted at improving the B&Bs in accommodation sector. There are challenges that people face while trying to execute sustainable practices. It is, therefore, recommended that employers consider improving the skills level of the employees through training. Show less

South Africa’s Bed & Breakfast (B&B) sector has grown rapidly since 1994 because of inclusive growth measures that seek to correct the tainted legacy of the apartheid era. The sector is widely occupied by small businesses which recruit local people using entry-level qualifications. However, little attention has been given to Show more

This study investigates the social impacts of tourism events on communities living in the vicinity of the event venues. It investigates perceptions of host communities on impacts of the events. The findings revealed that tourism events have both positive and negative impacts on host communities. The study uses the qualitative research approach which provides an opportunity to capture the richness and complexity of their experiences, which may not be captured by quantitative research methods. The study therefore, concluded that it is necessary to take necessary precautions when hosting events, especially in rural communities. The study concludes that the event should continue to be hosted because it helps the community to be able to generate income and creates employment for the local people as well as good business opportunities for local businesses. Show less

This study investigates the social impacts of tourism events on communities living in the vicinity of the event venues. It investigates perceptions of host communities on impacts of the events. The findings revealed that tourism events have both positive and negative impacts on host communities. The study uses the qualitative Show more

Accommodation grading systems officially exist in many countries and globally, including South Africa, there are official star grading systems to classify tourism accommodation based on physical and qualitative criteria. The Tourism Grading Council of South Africa (TGCSA) plays a critical role in providing standardised ratings for accommodation establishments. However, in recent years, the tourism landscape has evolved significantly, driven by changing consumer preferences, emerging trends, and advancements in technology. Therefore, it is essential to ensure that the grading system remains relevant and effectively serves the needs of both domestic and international tourists. This study examines perceptions of the influence and effectiveness of the tourism accommodation grading system in South Africa to provide insights into the relevance of the grading system and recommendations. A multi-conceptual theoretical framework is used, integrating institutional, quality management, diffusion and stakeholder theories. A mixed methods research design was adopted that includes desktop, quantitative (507 online and face-to-face interviews with consumers who used, were using or planned to use an accommodation establishment) and qualitative (30 purposively selected key informant interviews targeting 10 organisations, 10 graded establishments and 10 non-graded establishments) components. The results indicate support for accommodation grading (emphasis was placed on independence and credibility) and reviews/ ratings more generally. There was also some support that graded establishments are higher priced and higher levels of service quality and provision of amenities/ product offerings are expected. Most respondents did not regard the grading system as being very effective. The criteria used for grading are in alignment with factors deemed to be important by the respondents and key informants, with sustainability and transformational imperatives perceived to require greater attention. Issues were raised in relation to whether the criteria focused on ‘ticking boxes’ (the presence of attributes) rather than quality. Recognising the increased prominence of social media and ratings/ reviews, as well as diversity among accommodation establishments and considering niche/ non-conventional accommodation establishments in terms of type (such as Airbnbs) and location (specifically in townships and rural areas), were underscored. The need to consider multiple systems (including independent grading and reviews/ rating) that are complementary and institutionalising a monitoring and evaluation framework are key recommendations. Show less

Accommodation grading systems officially exist in many countries and globally, including South Africa, there are official star grading systems to classify tourism accommodation based on physical and qualitative criteria. The Tourism Grading Council of South Africa (TGCSA) plays a critical role in providing standardised ratings Show more

Book of Abstracts for masters and PhD Postgraduate Students in Tourism Management at the North West University who were provided with financial support from 2021 to 2024.

By April 2022, 489 million (Africa - 2.5%) COVID-19 infections, and over 6 million (Africa - 4.1%) deaths globally were attributed to the ongoing COVID-19 pandemic (World Health Organisation – WHO, 2022). While the infection and death rates associated with the COVID-19 pandemic on the African continent may not have been as severe compared to other regions, the impact on tourism was significantly more pronounced. In 2019, the global travel and tourism sector represented 27.4% of global services exports, generating upwards of US$9.2 trillion [10.4% of global GDP], while creating one in every four new employment opportunities globally and accounting for 334 million existing jobs (10.6% of global employment). According to the World Tourism Organisation (UNWTO), globally tourism contracted with 73% in 2020 and 72% in 2021 (UNWTO, 2022). Arrivals to Africa contracted by 69% on 2020 and 74% in 2021. The result was the same for South Africa where arrivals contracted by 73% in 2020 and 78% in 2021 (UNWTO, 2022). As a result of these contractions, worldwide revenue and job losses of up to US$4.5 trillion (-49.1%) and 62 million (-18.5%) in 2020, respectively, can be attributed to the effects of the COVID-19 pandemic - with Africa shedding 7.2 million travel and tourism jobs and costing the continent’s economy an estimated US$83 billion1. However, it is essential to acknowledge that South Africa’s post-COVID-19 tourism recovery is a multifaceted conundrum - as the country must now also grapple with significant contemporary challenges which include extrinsic forces such as increasing global inflationary levels major South Africa’s major western source markets, as well as the global challenges emanating from the ongoing war in the Ukraine. Tourism is widely considered to be a viable vector for sustainable socio-economic development on the African continent due to the integrative nature of its value chain (forward and backward linkages with suppliers and service providers), as well as the economic multiplier effect (tourism receipts, export products, employment creation, local economic development) (Matiza & Slabbert, 2019). However, in light of the COVID-19 pandemic-induced moratoriums on domestic and international travel, tourism demand decreased significantly. The tourism industry received no income or visitors for several months, negatively influencing the value chain and labour market. Several ad hoc strategies were implemented to curb the effect of restrictions on the travel and tourism industry, such as pivoting from international to domestic tourism, allowing limited travel, and providing support to the industry. However, these strategies are not a panacea a quick and complete recovery of South Africa’s tourism industry. Added to this, the continuous uncertainty about the management of such a pandemic demands a future view of how to ensure that the South African tourism industry does not face the same challenges and is more prepared to ensure the sustainability and resilience of this industry. Show less

By April 2022, 489 million (Africa - 2.5%) COVID-19 infections, and over 6 million (Africa - 4.1%) deaths globally were attributed to the ongoing COVID-19 pandemic (World Health Organisation – WHO, 2022). While the infection and death rates associated with the COVID-19 pandemic on the African continent may not have been as Show more

The Department of Tourism is prioritising domestic tourism’s recovery. This is linked to the consensus that promoting domestic tourism is crucial to ensure that the sector recovers from the pandemic impacts on a pathway to sustainability and resilience to deal with future disruptions. This report extends the previous study to pilot and refine the Domestic Tourism Recovery Framework proposed, incorporating the Domestic Tourism Scheme as a key component. This report provides the context of the study, stipulating the aim, objectives and research questions. In relation to the rationale and purpose of the research, the piloting and refinement of the proposed Domestic Tourism Recovery Framework are critical to guide interventions and buy-in. Furthermore, the Framework is extended to include awareness and communication, training and skills development, and monitoring and evaluation components to support effective implementation and achieve intended impacts. The research methodology adopted during this Phase was a desktop approach (updating the literature) and qualitative component (key informant interviews and focus group discussions) to facilitate engagements with purposively selected (after undertaking stakeholder mapping) and key stakeholders on the Domestic Tourism Recovery Framework and Domestic Tourism Scheme. In total, 24 key informants and 4 focus groups completed. The proposed Domestic Tourism Recovery Framework is informed by the sustainable tourism development approach, linked to the ecosystem-based operational model that includes the drivers, pressures, state, impact and response (DPSIR) framework, which informs an examination of tourism that is based on a complex set of phenomena with multi-dimensional aspects and impacts. This approach was complemented by the Theory of Change approach during this Phase that promotes outcomes and results-based approaches to planning and development, focuses on evidence-based/ data-driven evaluation that demonstrates benefits and viability, enhances capacity development, enables partnerships and collaboration and is learning-orientated to improve future policies, plans and interventions. Several themes emerged from the literature review undertaken, including the importance of domestic tourism in South Africa and globally; trends and changes in domestic tourism travel behaviours; challenges faced in relation to finance, infrastructure, safety and security; the impacts of digital and technological advancements, and awareness levels. There was also consensus that domestic tourism was on a pathway to recovery, which needs to be supported/ incentivised. The importance of education and training as well as effective awareness and communication strategies were also highlighted. The main findings from the key informant interviews and focus group discussions were the importance of recognising the market profiles of domestic tourists and the general population in South Africa, especially in relation to the Domestic Tourism Scheme’s target groups. Several challenges were identified including financial, safety and security concerns, infrastructure and service provision, perceptions and knowledge of domestic tourism products and opportunities, seasonal fluctuations, marketing and promotion, pollution and litter/ grime, accessibility and discriminatory practices and COVID-19 pandemic and other disruptions. Key opportunities were also identified, including diverse tourism products and experiences, domestic tourism incentives, demand, location and digital/ technological changes. Very few participants were aware of the Domestic Tourism Recovery Framework and Domestic Tourism Scheme, but there w generally high levels of support once they were made aware of these strategies. Several stakeholders were identified, including government, tourism industry associations, tourism businesses, major tourist attractions and local communities. The recovery and resilience of domestic tourism in South Africa require collaboration and cooperation among these stakeholders. The National Department of Tourism was deemed to be the lead coordinator/ champion. Several mediums of communication were identified, cautioning that targeted rather than generic approaches were required. Training and capacity development issues were also highlighted, with key areas identified, such as customer service, business support and sustainability aspects. The proposed Domestic Tourism Recovery Framework was supported by the key informants and focus group discussions. Thus, no major changes to the proposed Framework were undertaken, although aspects were updated based on the responses from stakeholders. The four steps to reignite domestic tourism demand in South Africa (re-evaluate, reconfigure, respond and stimulate domestic tourism demand) are retained, informed by the DPSIR approach. The Framework draws on the tourism recovery strategy by encouraging a phased approach to reignite the domestic sector. The focus on Small, Medium and Micro Enterprises (SMMEs) and stimulating domestic tourism demand are highlighted. The Domestic Tourism and Awareness Framework draws from wide-ranging consultations with key stakeholders and provides guidance on how communication within the tourism sector can align with the government’s overall vision and core aims and objectives, most importantly, increasing its resilience and contribution to the country’s economy. The main aspects of the Framework are setting goals and identifying stakeholder roles, setting out guiding principles, identifying and understanding audiences, message design, targeting stakeholders using appropriate communication mediums, and identifying communication barriers and mitigation measures. The Framework should be used to develop a strategy and an associated implementation plan, including an embedded awareness campaign, a framework for monitoring and evaluation and recommendations for supporting actions. Six components for implementation are highlighted: setting goals and identifying roles (that is, establishing what the different groups involved need to do); identifying key audiences and understanding their needs/ preferences; developing key messages and testing these before using them at scale; identifying the most effective modes, methods and channels for communication of messages; and establishing ways to monitor and evaluate the impacts of the communications efforts inspired by the strategy. In terms of skills development and training, the development of a responsive and agile training and education system is advocated. It is proposed that the conceptualisation and implementation of domestic tourism and skills development should commence with a national skills audit to identify training needs, priority needs and training capacity. Various barriers to effective training were identified, including funding/ financial constraints, quality of training, logistical challenges and awareness of training opportunities that need to be addressed. Finally, the monitoring and evaluation indicator approach is presented, linked to the Theory of Change. The key components of this framework include championing (with the Department of Tourism identified as the main champion), communication, institutionalisation, embedding and actioning (which includes the identification of indicators in specific categories). The specific indicator categories were domestic tourists, economic impacts/ job creation, domestic tourism products and services, projects/ programmes to reignite domestic tourism, the Domestic Tourism Scheme, safety and security, funding/ investment, training, media and communication monitoring (assessing the effectiveness of the implementation of the awareness and communication approaches adopted), sustainability, organisational support, and development and implementation of sustainable domestic tourism policies/ strategies, frameworks and guidelines by tourism authorities and local governments. Show less

The Department of Tourism is prioritising domestic tourism’s recovery. This is linked to the consensus that promoting domestic tourism is crucial to ensure that the sector recovers from the pandemic impacts on a pathway to sustainability and resilience to deal with future disruptions. This report extends the previous study to Show more

Global pandemics have played an enormous role in shaping the tourism landscape. This dissertation focuses on the impact of pandemics on tourism by bringing together the responses to crisis from stakeholders in the 20th and 21st centuries. It examines historical pandemics from the Spanish influenza (1918) to COVID-19 (2019) to compare and identify the trends in policies and their effectiveness. Emphasis is placed on the importance of tourism in global economies and the recovery strategies post-disaster. Tourism-dependent countries are concerned about these disturbances as it leads to a fall in international travel that exacerbates economic problems, especially in developing nations. The research adopts an analytical approach which illuminates both historical policy triumphs and failures to inform future strategies. It draws together aspects from policymakers and stakeholders in order to build a more resilient and adaptable economy that emphasises a need for post-COVID-19 positioning. Various government interventions are considered and conclusions are drawn from both successful and failing methods that could highlight key indicators to assist governments with economic recovery. Finally, the research critiques government responses and suggests ways to improve them to highlight how policymakers should prepare for future crises and indicates how tourism can become more resilient and adaptable post-pandemic. Show less

Global pandemics have played an enormous role in shaping the tourism landscape. This dissertation focuses on the impact of pandemics on tourism by bringing together the responses to crisis from stakeholders in the 20th and 21st centuries. It examines historical pandemics from the Spanish influenza (1918) to COVID-19 (2019) Show more