The coronavirus pandemic has had a devastating impact on the global tourism industry. Evidence indicates that the recovery will need to be both different and innovative, especially from a product (supply) point of view given the renewed attempts to increase tourists (demand) to destinations. This research report argues that the pandemic has inevitably become the catalyst to compel the tourism domain to reconsider, redefine, reimagine, reignite and reinvigorate the sector in ways that have not been conceived of before. In essence, this amounts to what we term the “remodelling” – in other words radically and fundamentally changing and altering – tourism. From a practical point of view, there is a general consensus globally that the “restarting” of tourism within this prevailing environment needs to turn to the local domestic tourism domain as the starting point. In order to elevate domestic tourism it is argued that the focus needs to be on the product (supply). The key concern of this research report is therefore to devise a manner in which the product within the context of the domestic tourism market in South Africa can be remodelled within a COVID-19 environment. This study focuses on a novel approach to the actual product within the local domestic domain. This remodelling honed in on encouraging and stimulating the development of a tourism product that takes into account other dimensions and aspects that were not conventionally regarded as part of the tourism offering. By focussing on the product, this research argues that you can remodel the supply in order to have a knock-on effect in terms of demand at a local or domestic level in order to resuscitate tourism. It is within this South African domestic tourism ambit that Show less

The coronavirus pandemic has had a devastating impact on the global tourism industry. Evidence indicates that the recovery will need to be both different and innovative, especially from a product (supply) point of view given the renewed attempts to increase tourists (demand) to destinations. This research report argues that Show more

The COVID-19 global pandemic has caused unprecedented socio-economic impacts and, at the same time, raised awareness of the role social and environmental sustainability needs to play in our everyday life and economic activities. Despite the significant negative impacts of the pandemic on tourism in South Africa, the crisis provides an opportunity to transform value chains towards responsible consumption and production needed for a sustainable and inclusive recovery of the sector. Rural tourism is ideally placed to respond to this. With our unique, diverse and unspoilt rural areas there are a wealth of opportunities for small, medium and micro enterprises to grow and develop sustainable tourism products in rural contexts. However, in doing so, tourism growth in rural areas needs to be decoupled from the depletion of natural resources and contribute towards livelihoods and wellbeing of communities through the growth of local economies. Within the rural tourism sector, local economic development and environmental protection should not be seen as opposing forces—they should be pursued together as aspirations that can and should be mutually reinforcing. The purpose of this study was to systematically gain an understanding of the rural tourism value chain to identify transformation opportunities for a sustainable, resource efficient and inclusive growth path post COVID-19. The study involved mapping the rural tourism value chain by identifying all the economic activities and the associated tourism enterprise service providers that lead to value creation. Further to this, the interconnected value creation relationships between the varies rural tourism activities were identified followed by the interconnected relationships that lead to socio-economic value and environmental concerns. This whole value chain analysis provided an understanding of how value is pervasive throughout the rural tourism value chain specifically the implications of this value on rural communities and the environment. Lifecycle inventories that investigated the components of each value creating rural tourism activity, enabled the identification of all the social and environmental aspects of the services provided by the rural tourism service providers. Secondary data was then used to identify hotspots (priority areas) in the value chain specifically in terms of resource use, emissions and effluents, and solid waste. The hotspots on the rural tourism value chain include: greenhouse gas (GHG) emission from vehicles travelling to and around rural areas; use of energy in rural tourism products; sourcing of food and beverage; food waste; lack of capacity in waste infrastructure to deal with solid and hazardous waste; water use; and unsustainable harvesting of natural resources. Strategic interventions that support the sustainable transition of these hotspots were determined. These interventions include aspects promoting efficient use of natural resources, SMME development and inclusivity. The strategic interventions which include short, medium and long-term priorities will need to be developed into a transition framework for action. Show less

The COVID-19 global pandemic has caused unprecedented socio-economic impacts and, at the same time, raised awareness of the role social and environmental sustainability needs to play in our everyday life and economic activities. Despite the significant negative impacts of the pandemic on tourism in South Africa, the crisis Show more

The study focused on enabling small, medium and micro enterprises (SMMEs) survival and growth during and post the Coronavirus Disease 2019 (COVID-19) pandemic that has had devastating impacts on SMMEs that have high levels of vulnerabilities associated with the lack of resources and capacity to respond to disruptions. SMMEs are deemed to be critical to driving entrepreneurship and innovation, economic development and job creation. Supporting tourism SMMEs to respond to the COVID-19 pandemic is not only important for socio-economic development, but is central to ensuring that the tourism sector is on pathways to recovery, sustainability and future resiliency. The theoretical/ conceptual framework (specifically stakeholder, post-structuralist and diffusion theories linked to technology acceptance models) that informs the research reflects the multi-disciplinary and inter-sectorial orientation. A desktop study informed the research that focused on key thematic areas: contextualising the importance of tourism and tourism SMMEs specifically, tourism SMMEs and the COVID-19 pandemic context and trends, the role of tourism SMMEs generally and in South Africa specifically, COVID-19 impacts on SMMEs, and government and tourism SMME responses to the COVID-19 pandemic. A mixed methods approach was adopted using both quantitative (404 SMME surveys) and qualitative (12 key informant interviews) methods. The main findings indicate that tourism SMME differ considerably in relation to the location operating from, turnover, the status of the business in terms of formality, number of employees, number of years in operation and activities involved in. Most SMMEs experienced severe turnover and staff losses associated with the pandemic (and in the case of Gauteng and KwaZulu-Natal compounded by the social unrest as well). Restrictions on travel, social interactions and consumption (including alcohol bans) were key reasons that impacts on demand and thereby the revenues of SMMEs. The most vulnerable businesses in relation to COVID-19 pandemic impacts were micro enterprises since they have limited resources and opportunities to access support. The results suggest that tourism SMMEs are on a recovery pathway. However, some SMMEs will not recover while others are likely to take a longer time to be fully operational. Different and multiple types of SMMEs were adopting a range of tools and measures to cope with the COVID-19 pandemic that included employee changes, business/ organisational adjustments and financial changes. Accessing government and other external support was limited. Small and medium businesses located in urban areas were more likely to be aware of and access external support. This study proposes a tourism SMME recovery framework that uses Drivers, Pressures, State, Impacts and Reponses (DSPIR) model, an awareness campaign and training framework, and the Political, Economic, Socio-cultural, Technological, Ecological and Legal (PESTEL) model. A key recommendation is improvements in the conceptualisation, administration and implementation of financial support provided. Recommendations for implementation are also suggested and include coordination, activity management, knowledge management, resource management, and monitoring and evaluation. Show less

The study focused on enabling small, medium and micro enterprises (SMMEs) survival and growth during and post the Coronavirus Disease 2019 (COVID-19) pandemic that has had devastating impacts on SMMEs that have high levels of vulnerabilities associated with the lack of resources and capacity to respond to disruptions. SMMEs Show more

Tourism is widely considered to be a viable vector for sustainable socio-economic development on the African continent due to the integrative nature of its value chain (forward and backward linkages with suppliers and service providers), as well as economic multiplier effect (tourism receipts, export products, employment creation, local economic development) (Matiza & Slabbert, 2019). However, in light of the COVID-19 pandemic-induced moratorium on domestic and international travel, tourism demand decreased significantly. The tourism industry received no income or visitors for several months, negatively influencing the value chain and labour market. It is true that a number of strategies were implemented to curb the effect of restrictions on the travel and tourism industry, such as pivoting from international to domestic tourism, allowing limited travel, providing support to the industry, etc. However, these strategies cannot guarantee a quick and complete recovery of the tourism industry. Added to this, the continuous uncertainty about the management of such a pandemic demands a future view of how to ensure that the South African tourism industry does not face the same challenges and is more prepared to ensure the sustainability and resilience of this industry. Based on a mixed-method approach, both the supply (qualitative research) and demand (quantitative research) sides of the industry were reviewed in the development of a resilience model for the tourism industry where specific actions and reactions of government, industry role players, and tourists guide the resuscitation of the industry. A two-phased model resulting from the research will yield immediate results that will direct the decisions taken by the government and the industry. Show less

Tourism is widely considered to be a viable vector for sustainable socio-economic development on the African continent due to the integrative nature of its value chain (forward and backward linkages with suppliers and service providers), as well as economic multiplier effect (tourism receipts, export products, employment Show more

This chapter focuses on a case study in the Northern Cape province of South Africa, home to one of the oldest indigenous peoples in the world, the //Khomani San. It will explain how a strategy can be developed to engage with, while at the same time monitoring the inclusion of ISTs within the tourism domain. Besides creating a procedure to incorporate these community voices into the tourist experience, the relationship is addressed between ISTs, tourist guides and tourists. It will argue that a mutually beneficial relationship needs to be in place for the effective involvement of ISTs in the broader heritage tourism realm. This will transform the tourist experience and understanding and enhance the position and place of the indigenous community within the heritage tourism sector in a sustainable manner. Show less

This chapter focuses on a case study in the Northern Cape province of South Africa, home to one of the oldest indigenous peoples in the world, the //Khomani San. It will explain how a strategy can be developed to engage with, while at the same time monitoring the inclusion of ISTs within the tourism domain. Besides creating Show more

The study aimed to re-examine perspectives on the recovery of South Africa’s domestic tourism in a COVID-19 environment; stipulating the aim and objectives. There is consensus about the role of domestic tourism in the tourism sector’s recovery post the devastating impacts of the COVID-19 pandemic. A multi-conceptual theoretical framework (sustainable tourism development approach and ecosystem-based operational model) permits an examination of complex systems and phenomena (such as tourism) that have multidimensional as well as demand and supply-side aspects and impacts that are influenced by environmental, political, economic, and social factors. A desktop study informed the research that focused on key thematic areas: domestic tourism and the COVID-19 pandemic context and trends, domestic tourism responses to the pandemic, challenges for reigniting domestic tourism, innovative responses that are emerging and recommendations that are evident. In terms of the methodological approach adopted, national online surveys as well as face-to-face surveys in purposively selected cities/ towns (Cape Town, Durban, Johannesburg, Kimberly and St Lucia) were conducted with tourism service providers (406 completed) and the general public (1 034) completed, examining supply-side and demandside/ travel behaviour patterns and perspectives, respectively. The results indicate South Africa has numerous wellestablished tourism destinations, products and resources available to rebuild a viable and strong domestic tourism sector; including internationally recognised coastal and marine, nature conservation sites and cultural tourism products. Additionally, while most South Africans generally have little, if any, disposable income; there is a sufficient proportion of the population who have discretionary income and many South African residents in this study exhibit a desire to participate in tourism activities. Thus, effective targeted marketing and providing incentives/ packages to promote domestic tourism will be critical to unlocking the potential to encourage travel and pent up demand. There are differences in tourism service provider impacts linked to type of tourism activities involved in, number of years operational, number of employees, turnover and provincial location. In relation to travel preferences, key influential factors are population group, age, income level, employment status, educational level, household size and the location of place of residence. The SWOT analysis details the strengths and opportunities as well as the weaknesses and threats that need attention. The results indicate that tourism service providers involved in customer-dependent activities located in Gauteng and KwaZulu-Natal with lower turnovers, a smaller number of employees and operational for fewer years are more vulnerable to pandemic impacts and are likely to take longer to fully recover. Government and the private sector need to work together to develop affordable and quality domestic tourism products/ packages and services for local consumption while transitioning the tourism sector to be sustainable and resilient to deal with future disruptions. A framework for embracing an ecosystem operating model is proposed highlighting four key steps: re-evaluate, reconfigure, respond and stimulate domestic tourism demand. The importance of timely research with appropriate monitoring and evaluation is also underscored. Show less

The study aimed to re-examine perspectives on the recovery of South Africa’s domestic tourism in a COVID-19 environment; stipulating the aim and objectives. There is consensus about the role of domestic tourism in the tourism sector’s recovery post the devastating impacts of the COVID-19 pandemic. A multi-conceptual Show more

Urban tourism has become an important sector within the global tourism industry as it is able to serve a range of tourists and contribute to the local economy. The urban environment usually is seen as “standing alone” with regards to the operational aspects of tourism, however, it has become increasingly recognised as an integral part of the tourist experience. Within this context, this study set out to investigate the phenomenon of urban tourism and its impact in both the City of Cape Town, a coastal urban destination and legislative capital of South Africa, and the City of Tshwane, an inland urban destination and administrative capital of South Africa. Hence, this study will focus on both capital cities’ respective tourism industries, initiatives and strategies. Through this, it aims to identify criteria and actions implemented in each local case study for comparison and evaluation in order to determine whether the City of Cape Town’s approach to tourism development can be considered as a sustainable urban tourism development model for the City of Tshwane. Show less

Urban tourism has become an important sector within the global tourism industry as it is able to serve a range of tourists and contribute to the local economy. The urban environment usually is seen as “standing alone” with regards to the operational aspects of tourism, however, it has become increasingly recognised as an Show more

Municipalities are at the lowest level of Government, and it is where the actual implementation of tourism policies takes place. District municipalities and communities globally often face poorly planned development projects resulting from inefficient and ineffective policy and planning implementation. One of the reasons for this is that there is, at times, a lack of participation by key stakeholders. The success of tourism development policies and their implementation rests on the involvement of all relevant stakeholders. This study adopted a qualitative research approach whereby purposive and snowball sampling methods were used to identify the research sample from the research population. The research population included the district municipality staff, regional and local tourism organisations, also known as tourism forums, tourism development agencies, and the rural planning and economic development departments. Consequently, fourteen (14) semi-structured interviews were conducted with key stakeholders from the district municipality, local municipalities, tourism organisations and Eastern Cape Parks Tourism Agency. A thematic analysis technique was used to analyse the data. This study focused on stakeholder involvement in the development and implementation of tourism policies in the O.R Tambo District Municipality (ORTDM). The key findings from the study revealed that there is a lack of stakeholder collaboration in development and the implementation of tourism-related policies in ORTDM. Show less

Municipalities are at the lowest level of Government, and it is where the actual implementation of tourism policies takes place. District municipalities and communities globally often face poorly planned development projects resulting from inefficient and ineffective policy and planning implementation. One of the reasons Show more

At the end of 2019, a new crisis emerged in the world - COVID-19 - which literally devastated the tourism industry worldwide. In order to try to minimise the spread of COVID-19, the government implemented a strict national lockdown, but this unfortunately had a negative impact on many sectors within the tourism industry. In the light of this, many scholars argued that technology such as virtual reality (VR), would contribute to the recovery of tourism. This article considers this phenomenon by filling a gap in the literature regarding the role of VR in the tourism industry in the global South by focusing on South Africa. The key question that arises, namely can VR save tourism in South Africa in the wake of COVID-19? To address this question, the study uses three methodological approaches: case studies, a conceptual research method and open-ended interviews. The results from the study showed that VR offers tourism numerous benefits, but at the same time poses a threat to the industry. Despite this, the study concludes that VR cannot save the tourism industry in South Africa currently as it faces certain critical obstacles in this context. Show less

At the end of 2019, a new crisis emerged in the world - COVID-19 - which literally devastated the tourism industry worldwide. In order to try to minimise the spread of COVID-19, the government implemented a strict national lockdown, but this unfortunately had a negative impact on many sectors within the tourism industry. In the Show more

This study considers tourists' perspectives on the Critical Success Factors for guided tours in the Western Cape Province of South Africa. Guided tours and tourism destinations are inseparable, with such guided tours often being sought after for their power to improve tourist satisfaction and envisioned to enhance visitors' experience and impact tourism growth at destinations. The success of such guided tours is often premised on several factors, which when present, would influence visitors' propensity to recommend, revisit and make future destination choices. Such factors play a critical role in determining whether visitors would consider guided or self-led excursions. Understanding the Critical Success Factors for guided tours is essential as it makes it easier for tourism suppliers to channel efforts toward tourist satisfaction. Using a structured questionnaire, 451 tourists participating in guided tours in the Western Cape Province of South Africa were surveyed to ascertain the Critical Success Factors for guided tours. The study revealed that safety, knowledgeable guides, and pricing remain critical in the success of guided tours. The study highlights the critical factors considered essential for the success of guided excursions and the areas that require improvement. Following an analysis of the study’s findings, recommendations for effective guided tours for the tourism industry were proposed. Show less

This study considers tourists' perspectives on the Critical Success Factors for guided tours in the Western Cape Province of South Africa. Guided tours and tourism destinations are inseparable, with such guided tours often being sought after for their power to improve tourist satisfaction and envisioned to enhance visitors' Show more